Privacy and Cookie Policy

Flower & White Ltd are committed to protecting and respecting your privacy.

This privacy policy is for Flower & White which covers this website and those who trade with the company, which governs the privacy of its users who choose to use it. The policy sets out the type of personal data we may collect about you if you interact with us and how we store and handle that data and keep it secure.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon their posting on the website.



When do we collect personal data? 

When you contact us via the website/telephone/mail, visit our website, when you make a purchase online on our website, when you register on our website for an online purchase, when you purchase a product by phone, when you subscribe to our newsletter (and have confirmed you are happy to receive this), when you engage with us on social media, when you contact us via phone/email/mail with any queries/complaints, when you ask us to communicate with you with information about products/services, when you enter competitions, when you participate and complete any surveys, when you comment on or review our products or company, when you speak to us at a trade show/consumer show/event.

This website operates a newsletter subscription program, used to inform subscribers about products and services. Users can subscribe through the online automated process should they wish to do so but do so at their own discretion. Subscriptions may be manually processed through prior written request & agreement by the user.

Personal details are not passed on to third parties nor shared with companies / people outside of the company that operates this website.



What sort of personal data is collected?

If you have registered an account with us: name, address (billing & shipping), email address & telephone number, order details, payment information, any saved payment methods.

If you have checked out as a guest for online purchasing: name, address (billing & shipping), email address & telephone number, order details, payment information.

Details of your visits to our website and which site you came from to ours.

Information gathered by the use of cookies in your web browser. See below for more information on our cookie policy.

Your comments and/or product reviews.

Your social media username, if you engage with us via social media, to help us respond to your comments, feedback, questions or complaints.

Details of correspondence for trade enquiries.

To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country where your computer/device is located, the web pages viewed during your visit.

You may access personal data related to you if you request it.  To do so, you should contact the Data Protection Officer via email at or by calling 01952 684626 or in writing – addressed to the Data Protection Officer, Flower & White Ltd, Unit D3, Tweedale South Industrial Estate, Madeley, Telford, TF7 4JR.



How do we use your personal data?

To process orders placed on our website or via phone and to process associated payments, to contact you with any queries on your order. If we don’t have your personal data at checkout, we are not able to process the order.

When you email us, or use a contact form within this site, we will use your email address for the purposes of administering your query and responding to you.

To process & monitor trade orders. We will also keep a record of trade correspondence to help inform any future communication with us to provide you with the best possible service and to fulfil any legal obligations.

To respond to your queries, refund requests, feedback or complaints. We may also keep a record of these to help inform any future communication with us to provide you with the best possible service and to fulfil any legal obligations.

With your consent, if you have signed up to our email newsletter, to send you updates on product launches, services, special offers or recipe inspiration. You are free to opt out of receiving these newsletters at any time – you can do this by clicking in the ‘unsubscribe’ link at the bottom of the newsletter. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list]. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

To administer any of our competitions which you may choose to enter.

To send you surveys or feedback requests to help improve our products and services (these will not include any promotional content).

To inform you of changes to the services we provide you, for example significant updates to this Privacy Policy.


External Links

Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites). The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.


Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default, some social media platforms shorten lengthy URLs [web addresses] (for example:

Users are advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.




In this section you will find information on what cookies may be set when you visit our website and how to reject or delete those cookies. This website uses cookies to improve your experience whilst visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.


The cookies in use to deliver Google Analytics service are described in the table below.





__utmzGoogle AnalyticsThese cookies are used to store information, such as what time your current visit occurred, whether you have been to the site before, and what site referred you to the web page.


These cookies contain no personally identifiable information, but they will use your computer’s IP address to know from where in the world you are accessing the Internet.

Google stores the information collected by these cookies on servers in the United States. Google may transfer this information to third-parties where required to do so by law, or where such third-parties process the information on Google’s behalf.




In order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to stop data being sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not affect usage of the website in any other way. A link to further information on the Google Analytics Opt-out Browser Add-on is provided below for your convenience.

For more information on the cookies set by Google analytics and the usage of cookies by Google Analytics please see the Google website. A link to the privacy advice for this product is provided below.



Disabling Cookies


We will not use cookies to collect personally identifiable information about you. However, if you wish to restrict the use of cookies, you can do this through your browser settings. Links to advice on how to do this for the most popular Internet browsers are provided below for convenience and will be available for the Internet browser of your choice either online or via the software help.


 Internet Explorer

  Google Chrome

  Mozilla Firefox

  Apple Safari



Protecting your personal data


We treat your personal data with the utmost care and take appropriate steps to protect it.

We secure access to the transactional areas of our website using ‘https’ technology.

Access to your personal data (via website if you have registered an account) is password protected and sensitive data is secured by SSL encryption.

We do not share your personal details with any third parties.



How long do we keep personal data?

We will only keep it for as long as is necessary for the purpose for which it was collected, after which your data will be deleted.

You have the right to request access to the personal data we hold about you and to the correction of your personal data if incorrect/incomplete/out-of-date.

Whenever you have given us your consent to use your personal data, you have the right to withdraw that consent. This includes withdrawing consent for receiving marketing communications. To do this you can click the unsubscribe link included in our newsletter or by updating your preferences if you have registered an account with us to shop online. To unsubscribe with regards to trade, please contact the sales team on or on 01952 684626.



What are your rights over your personal data?

You have the right to request:

  Access to the personal data we hold about you, free of charge in most cases.

  The correction of your personal data when incorrect, out of date or incomplete.

  That we stop using your personal data for direct marketing (direct marketing that you have consented to by signing up to our newsletter, for example).

  That we stop any consent-based processing of your personal data after you withdraw that consent.


To request access to the personal data we hold about you, or to amend the data, please contact the Data Protection Officer on or on 01952 684626 or in writing to Flower & White Ltd, Unit D3, Tweedale South Industrial Estate, Madeley, Telford, TF7 4JR.



Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.



Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

How you can stop the use of your personal data for direct marketing

You can stop direct marketing communications from us in the following ways:

Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails.

Contact the Data Protection Office on and we will unsubscribe you from our database.

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.



SMS Marketing

By consenting to Flower & White’s SMS marketing in the checkout and initialising a purchase or subscribing via our subscription tools, you agree to receive recurring text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal do-not-call list. Message frequency varies. Consent is not a condition of purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.

For any questions, please text HELP to the number you received the messages from. You can also contact us at for more information. 

We have the right to modify any telephone number or short code we use to operate the service at any time. You will be notified on such occasions. You agree that any messages you send to a telephone number or short code we have changed, including any STOP or HELP requests, may not be received, and we will not be liable for honouring requests made in such messages.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.



Changes to our privacy policy

We reserve the right to modify this privacy policy at any time, so please review it at your convenience. Any changes we may make to our privacy policy in the future will be posted on this page. Changes and clarifications will take effect immediately upon their posting on the website.




Questions/comments regarding this privacy policy, including requesting a copy of what information is held, should be addressed to Brian Crowther at or in writing to Brian Crowther, Flower & White Ltd, Unit D3, Tweedale South Industrial Estate, Madeley, Telford, TF7 4JR

This policy was last updated on 18/04/2023

FLOWER & WHITE LTD. Company Registration Number 07487296. Registered office address: Flower & White Ltd, Unit D3, Tweedale South Industrial Estate, Telford, TF7 4JR



Terms & Conditions

These T&Cs apply to the use of this website ( and by accessing this website and/or placing an order, you agree to be bound by these terms & conditions.  If you do not agree to be bound by these terms & conditions, you may not use or access this website.



General T&Cs


The website is owned and operated by Flower & White Ltd, registered address Unit D3, Tweedale South Industrial Estate, Madeley, Telford TF7 4JR. Company registration number 07487296. If you have any queries about these Terms & Conditions or if you have any comments or complaints about our website, you can contact us at or on 01952 684626.

We reserve the right to change these terms and conditions at any time without notice.

We're committed to your privacy, and we've recently updated our privacy policy. By accessing this website you acknowledge and agree to be bound by these terms & conditions and by the terms of our privacy policy, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you would like to read more on how and where we collect or use personal data, please see our Privacy Policy. In the Privacy Policy you will also find information on how to stop receiving marketing information, should you wish.

The materials contained in this website are protected by applicable copyright and trademark law. Any dispute or claim arising out of or in connection with our website, any content contained in it and any contract brought into being as a result of your usage of our website shall be governed by, and construed in accordance with, the laws of the United Kingdom.

This website may be used only for lawful purposes and in a lawful manner. You agree to comply with all applicable laws, statutes and regulations regarding the website and any transactions conducted on or through the Website.



Ordering online

Before you place an order, if you have any questions relating to these terms & conditions, please contact us at or call us on 01952 684626.

Payment - Unless other terms are agreed by us in writing we must receive payment of the whole of the price for the goods that you order before your order can be accepted. You can pay by Visa, Mastercard, Maestro, JCB or PayPal.  Once payment has been received by us, a confirmation email will be sent to you to the email address provided by you when placing the order. If you haven’t received a confirmation email (please also check your junk email just in case) then please contact us at or 01952 684626.

Minimum Order - The minimum order value is £8.95 excluding P&P. Orders under this value will not be processed.

Price - The prices payable for goods that you order are as set out in our website, which are subject to change from time to time. All prices are inclusive of VAT at the current rates and are correct at the time of entering information.

Availability of products - All orders are subject to acceptance and availability. If the items you have ordered are not available, we will contact you by e-mail or phone (if you provided these details when placing the order). You will have the option to choose an alternative item is available or to cancel your order.  Should you choose to cancel your order due to products ordered not being available, we will refund the sum deducted by us as soon as possible but in any event within 30 days of your order.

Cancellation - Unfortunately we are unable to cancel orders once they have been placed. However, if you have made a mistake on your order, please contact us immediately and we will do our best to help. 01952 684626.



Delivery for online orders


Our standard delivery option is free for delivery via Royal Mail within 3-5 business days from placing the order. Orders placed after 2pm on a Friday will be processed the following Monday. Delivery will be via Royal Mail and will deliver to you Monday to Saturday. We are unfortunately unable to offer specific time slot deliveries. Delivery to UK only*. The charge for our next day delivery option is £3.95 is (inclusive of VAT: VAT number 104195933) and applies to orders placed before 2pm Monday-Friday. Orders placed over the weekend will be processed on the next working day, for delivery the following day.

We will deliver to the address you specify for delivery in your order. It is important that this address is accurate. We cannot accept any liability for any loss or damage to the goods once they have been delivered in accordance with your delivery instructions.

Flower & White do not accept responsibility for damage to goods in transit. By proceeding with an order, you are agreeing to these terms and are accepting this liability.

*We are unfortunately unable to deliver to the Republic of Ireland at the current time within the standard rate - please call us for a delivery quote. We reserve the right to cancel your order if we do not deliver to your area. If we do cancel your order, we will notify you by email and refund the sum deducted by us as soon as possible but in any event within 30 days of your order.

Please replace this text with you Privacy Policy. Please add any additional cookies your website uses below (e.g. Google Analytics).

This privacy policy sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie NameCookie Description
FORM_KEYStores randomly generated key used to prevent forged requests.
PHPSESSIDYour session ID on the server.
GUEST-VIEWAllows guests to view and edit their orders.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history, if you have asked for this.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSIDFacilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGEFacilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATIONFacilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUTFacilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDSFacilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSIONFacilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARYFacilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSIONFacilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGEFacilitates translation of content to other languages.