Cookie Policy

COOKIE POLICY

Last updated: February 2026

This Cookie Policy explains how Flower & White Ltd (“we”, “us”, “our”) uses cookies and similar technologies on www.flowerandwhite.co.uk.

This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, analyse performance and deliver relevant advertising.

Cookies may be:

Session cookies (deleted when you close your browser), or
Persistent cookies (stored for a defined period).

2. How We Use Cookies

We use cookies for the following purposes:

A. Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off.

They are used to:

Enable checkout functionality
Process payments
Maintain security
Remember items in your basket
Store consent preferences

These cookies do not require consent under UK law.

These are primarily set by Shopify.

B. Analytics Cookies (Consent Required)

We use analytics cookies to understand how visitors use our website and to improve performance.

This includes:

Google Analytics (GA4)
Triple Whale

These cookies collect information such as:

Pages viewed
Time spent on site
Device and browser information
Referral source
General geographic location (based on IP address)

Analytics cookies may remain on your device for up to 26 months.

C. Marketing & Advertising Cookies (Consent Required)

We use advertising cookies to:

Measure the effectiveness of advertising campaigns
Show relevant ads on other platforms
Create custom and lookalike audiences

This includes cookies from:

Meta (Facebook and Instagram advertising)
Google Ads
TikTok Ads

These cookies may track your browsing behaviour across websites and may remain active for up to 13 months.

3. How We Obtain Consent

When you first visit our website, you are presented with a cookie banner provided by Shopify.

You can:

Accept all cookies
Reject non-essential cookies
Manage your preferences

Non-essential cookies (analytics and marketing) are only placed after you provide consent.

You may withdraw or change your cookie preferences at any time by accessing the cookie settings link in the website footer.

4. Third-Party Cookies

Some cookies are placed by third-party providers who process personal data on our behalf or for their own purposes.

These include:

Google (analytics and advertising services)
Meta (advertising services)
TikTok (advertising services)
Triple Whale (analytics services)

These providers may process data outside the United Kingdom. Where this occurs, appropriate safeguards are applied in accordance with UK data protection law.