Our story started back in 2009, when Co-Founder Brian juggled experimenting with bakes in the kitchen with looking after the children! After a lot of hustling, farmers markets and many bakes later, Co-Founder and wife Leanne joined the venture!


We’ve come a long way since the days of cracking open eggs in the garden shed, including a couple of rebrands, several moves to bigger premises as well as continuing to expand our award winning range of light and indulgent treats. We take the pleasures of sweet snacking seriously and everything we do is driven by our philosophy to live lightly and brightly.


We’ve always been clear on a few other things though. We want our business to be fun, to never take ourselves too seriously; to always do business the right way; and to make irresistible treats that make people happy. We wouldn’t have it any other way! Everybody deserves to be treated and at Flower & White we’re on a mission to make sweet treats that you really can feel good about.


Our philosophy is to be light, under 100 calories and perfectly sized for sweet satisfaction

We pride ourselves in using better, naturally grown ingredients. No additives, no E-numbers, just all-natural deliciousness. And if you happen to be gluten-free, we’re that too!

We hope you’d agree that we all need to tread more lightly on the planet. There is always a better way and at Flower & White this is embedded within everything we do. Like fairly-paid farmers,  100% recyclable paper packaging & heading for a plastic free life. Every decision we make we want to look back on with pride.


The future of Flower & White is light and bright.

Best put on your shades!


Where to find us

find us in your local farm shops, deli’s and garden centres across the uk