Why is it called Black Friday? And Tips for shopping the sale.

Why is it called Black Friday? And Tips for shopping the sale.

Black Friday can be a fantastic way of bagging a bargain when doing your Christmas shopping. But have you ever wondered where the holiday got its name from? Some people believe we call the day after Thanksgiving Black Friday because shops would go from operating at a loss, or being “in the red,” to earning a profit, or being “in the black.”


Another widely-accepted theory is that it dates back to 1960s Philadelphia when police offices described the chaotic day between Thanksgiving and the annual Army-Navy football game as Black Friday. Between these days, thousands of tourists would swarm the city to start their Christmas shopping and attend the football game. The huge crowds meant that police would have to work longer shifts to deal with issues caused by the crowds. Taking advantage of the huge swarms of people, retailers would offer huge discounts which became known as Black Friday.


Write a list and stick to it!

Having a clear plan of what you want to purchase and for who this Black Friday means you won’t find yourself spending on items you don’t really need but think you do because the deal is good!

Do your research

With the cost of living going up, we want to make sure we’re getting value for money when parting with our hard earned cash. Read reviews, cross reference prices and look at returns and delivery fees. did you know that all of our first time customers are covered by our Taste Promise – so if you purchase something you don’t 100% love, we’ll give you a full no quibble refund (Ts&Cs apply). Better still, we offer FREE delivery on all orders – no minimum spend – hooray!

Sign up to mailing lists to be the first to know about early offers and sales

A lot of brands are launching their sales early this year (us included!) which is why it pays to sign up to mailing lists so that you are the first to know when an offer drops! 

Set up an online account in advance

Some sites can slow down when they experience a lot of traffic. Save yourself the agony of waiting for the page to load by setting up an online account in advance and entering your payment and delivery details so you can get in, buy quickly (following your plan!) and get out!

Small Business Saturday

While Black Friday brings with it some exciting deals to take advantage of, it’s important not to forget the smaller independent businesses this Christmas. Small Business Saturday (26th November) is an annual event that was created to remind us of exactly this. Its aim is to encourage consumers to shop locally in person and online at small businesses. This event takes place every November and represents a significant opportunity to increase sales for small businesses during the holiday shopping season. While we consider ourselves a smaller business, a lot of our meringue products are also sold in lots of independent farm shops, garden centres and delis so do make sure you check out your local independent shop for some F&W treats!